PPC (pay per click)

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If you need to increase brand awareness and summon more traffic to your site, pay-per-click (PPC) advertising produces powerful results.

With PPC, you’re in control, determining when and where your messages appear. A strategy guides your way, helping you build brand exposure, boost engagement, or materialise customer leads.

Let us show you how to maximise your online PPC campaigns. Contact us today!
PPC Overview
What is PPC?

Also called Google Ads or Adwords, PPC is one of the quickest ways to gain exposure for your website and get it to the top of search engine rankings. But PPC is a versatile tactic that can readily align with many marketing goals.

As with every digital marketing program we develop, the Vudu Digital PPC Belfast team will partner with you and use our step-by-step approach to build your campaign strategy.
We use step-by-step approach What is PPC?
Establish PPC Goals

An effective PPC strategy aligns with your marketing objectives. Do you want to:

Your objectives will guide the structure of the PPC campaigns.

Defining your key performance indicators (KPIs) is essential to optimising campaign management. If you want more traffic to your site or e-commerce store, your KPIs will focus on visits.

Identify PPC Outcomes
When lead generation is a goal, we’ll look at marketing and sales qualified conversions – the contacts filling out your form who fit with your ideal customer profile.
Identify PPC Outcomes
Set the PPC Budget

Now it’s time to determine your budget settings, including your cost-per-click (CPC) and break-even point. Then, we’ll work with you to set controls on your spending until we determine the results or quality of leads the ad generates.

Set the PPC BudgetSet the PPC BudgetSet the PPC BudgetSet the PPC BudgetSet the PPC Budget
Build PPC with SEO

Your SEO research will identify the words and phrases customers use to search for your solution.

We’ll help you create and target pay-per-click advertising on Google or Microsoft (Bing) that incorporates your SEO learning.
Build PPC with SEO
Launch PPC Campaigns
Launch PPC Campaigns
Prospective customers in your targeted audiences who are interested in your message will click and head to your website, e-commerce platform, or a customised landing page.

The Vudu Digital copywriting gurus will help you craft messages that entice visitors to fill out a form with contact details so you can connect!

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PPC Services

Fastest Way to Get Your Site to the Top

PPC, or pay-per-click advertising is one of the quickest ways you can gain exposure for your website, and get it to the top of the search engine rankings.

Paid Search Advertising

It’s also one of the most controlled methods to drive your website traffic, as you only pay when somebody clicks on your ads. You also have full control over where your ads appear and when.

At Vudu, our experienced PPC team can carry out a free preliminary PPC audit that will help you get the most from your paid search campaigns and the best return on your investment. Whether you already have active PPC accounts, or you want to get started with this highly effective marketing method, our in-house team is ready to assist.

PPC Belfast - Pay Per Click UK Ads in Northern Ireland & Worldwide

What You Can Expect From Our PPC Marketing Services

Our PPC experts will tailor your campaigns so that they reflect your business goals and reach your target audience.

We’ll get to know your business, your industry, your competition and your USPs so that we can build an effective strategy that delivers the results your business needs to grow and thrive.

Using the right keywords and copy in your PPC campaigns is essential, and we will ensure your ads are tightly focused on keywords that reflect your business and the products or services you are offering.We also carry out continuous testing to ensure you are getting the best traffic to your door for the lowest price.

Here are Just Some of the Benefits of Using Our PPC Services

PPC Audit

Free preliminary PPC audit

Developing Strategies

PPC services completed in-house - we never outsource

Stakeholder Mapping

Fully certified for Google Adwords accounts management.

PPC Management

Fully certified for Google Analytics accounts management

Creating Content

Fully certified for Bing Ads accounts management

Content Planning

You make direct payment to Google for your ads - we don’t include any mark up or commission for keywords

Training Solutions

Google analytics and Google Adwords linking

Monitoring and Evaluation

Keywords and Ad copy forwarded for review to ensure the best results

Monthly Reporting

In-depth monthly reporting on Google Ads, Analytics and Bing Ads

Monitoring and Evaluation

Optional call tracking and recording

Conversion Tracking

Ecommerce conversion tracking

Monitoring and Evaluation

Market insights direct from Google to ensure we keep your campaigns fresh and up to date with the latest trends and marketing methods

Arrange Your Free PPC Audit with Our Experts Today

We can run a free PPC audit today and identify what our biggest priorities will be in perfecting your PPC strategy.

If you are not including pay per click in your online marketing strategy, you could be missing out and letting your competition dominate the search engines. With our help, your website can spiral to the top of search engine rankings and way ahead of your competition.

The time to take the plunge into paid search is now, and we would be delighted to tell you more about our PPC management services today.

Get in touch with us for expert assistance in improving your search engine rankings quickly and in the most controllable way possible. Make sure you get the most out of your custom website development.

Call us now on 028 9048 0257 or use our contact form to get in touch with our experienced team.



Use Remarketing to Maximise Reach
Use Remarketing to Maximise Reach

You can use a remarketing campaign to deliver additional content for those who visit your pages but don't go far enough to complete the form.

We can also remarket to prospects who engage with your website or e-commerce platform, delivering material to support them throughout their buying journey.

Optimise the PPC Strategy

The Vudu Digital team will identify and flag negative keywords – popular terms that generate impressions but don’t achieve click-through rates.

We’ll focus on search terms that get results and then suggest reallocations for your AdWords budget to shift funds to high-performing Google (or Bing) Ads.

Optimise the PPC Strategy
Monitor and Report PPC Results
Your campaign performance vs. the competition to discover new opportunities for optimising messaging.
The ad themes and calls-to-action (CTAs) that receive clicks and conversions to gather insights that will guide future campaigns.

Tracking and reporting activities will close the information loop for your PPC marketing campaigns. We’ll evaluate:

Monitor and Report PPC Results

Put Your Website to Work! Get Your Free PPC Audit from Vudu Digital

Get in touch
With Our Help

With our help, your website can rise to the top of search engine ranking and surge past 'the other guys.'

If you do not include PPC in your online marketing strategy, you could miss opportunities to connect with customers while letting your competition dominate the search engines.

The ad themes and calls-to-action (CTAs) that receive clicks and conversions to gather insights that will guide future campaigns.

Why Choose Vudu Digital for PPC Management?
PPC Audit – get your FREE preliminary PPC audit today!
In-House PPC Strategy Development – you’ll receive personalised, customised service.
PPC Expertise – we are fully certified for Google Adwords and Bing Ads accounts management.
Content Creation and Planning – our team weaves the right words together to create compelling copy.
Collaborative Teams – we forward keywords and copy for your review to confirm alignment with marketing goals.
Ecommerce Expertise – any PPC programs with ecommerce objectives will include conversion tracking.
Exceptional Value – you make direct payment to Google for your ads; no markup or commission for keywords.
Efficient Metrics Management – we provide Google Analytics and Google Adwords linking.
Timely Reporting – we deliver in-depth reports monthly on Adwords, analytics, and Bing ads, with optional call tracking and reporting.
Continuous Improvement Philosophy – market insights direct from Google ensure we keep your campaigns fresh and current with the latest trends and marketing methods.
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