Mackey Opticians

Overview

Mackey Opticians are Northern Ireland’s largest independent chain of optometrists, with a proud heritage dating back to 1949. Still a family-run business more than seven decades later, they have grown to operate 14 practices across the region, providing an extensive range of eye-care and hearing-care services to both private and NHS patients. Their reputation is built on clinical expertise, approachability, and a genuine commitment to delivering exceptional care to local communities. With such a strong history and loyal customer base, the business needed a digital presence that truly reflected the scale and quality of its offering.

The team approached us with a clear brief: replace their long-standing website with a modern, intuitive, and visually engaging online platform that would better serve existing patients while attracting new audiences. Their previous site had been in place for many years and no longer met contemporary expectations for usability, accessibility, or design. Our task was to create a fully refreshed digital experience that would feel as welcoming and professional as a visit to one of their practices.

We began by conducting a full review of their content, user journeys, and service structure. With such a broad range of clinical services, specialist treatments, optical products, and hearing-care offerings, the website needed to handle substantial information without overwhelming the visitor. Our solution was a clean, custom-designed interface with strong visual hierarchy, clear signposting, and a layout that encourages exploration. Thoughtful navigation, concise copy blocks, and strategic grouping of services help users find what they need quickly and effortlessly.

Visually, the site embraces a bright and modern aesthetic. We incorporated plenty of colour, high-quality imagery, and bespoke graphical elements to bring the brand to life. Custom iconography, subtle animations, and carefully considered transitions help communicate professionalism while maintaining an approachable, friendly feel. These design choices were particularly important in supporting new visitors who may be researching treatments or seeking reassurance before booking an appointment.

Throughout the build, strong emphasis was placed on conversion optimisation. Key calls to action are positioned thoughtfully across the site to guide users towards appointment bookings, enquiries, and service-specific contact points. The website also includes a comprehensive careers area with integrated job posting and application functionality. This enables the Mackey team to publish vacancies, receive submissions, and review and rate candidates efficiently within the platform.

Built using modern development standards, the website is fully responsive, fast-loading, and optimised for search visibility. Clear technical structure, semantic markup, and performance-focused development ensure a strong foundation for long-term growth and ongoing marketing activity.

We are confident that this new digital presence will significantly improve engagement, streamline user journeys, and support increased enquiries across all locations. It has been a pleasure to bring such a well-respected Northern Irish brand into its next digital chapter, and we wish Mackey Opticians continued success as they move confidently into the next 75 years.