Sloane Footwear

Overview

Sloane Footwear has always done things the right way — handcrafting timeless shoes made to last. Known for their craftsmanship and attention to detail, they wanted to bring that same quality and care to their online presence. That’s where Vudu Digital came in.

The brief was clear: create a high-end eCommerce experience that truly reflects the Sloane brand. We designed and built a bespoke Shopify website, combining elegant design with effortless functionality. From custom photography and storytelling to a fast, seamless checkout, every element was crafted to make shopping for Sloane shoes feel as refined as wearing them. And we’re not stopping there. Phase Two will see the integration of Intact for advanced stock control and trade account management, streamlining operations for Sloane’s wholesale customers and ensuring their entire business runs seamlessly from one central platform.

But this project was about more than just a website. We were also tasked with building Sloane’s social media presence from the ground up — across Facebook, Instagram, TikTok, and Meta Ads.

Before launch, we focused on building anticipation — creating teaser reels, lifestyle imagery, and posts that introduced customers to the world of Sloane. Once the site went live, we shifted gears to a “Shop Now” strategy, using engaging content and targeted ads to drive awareness and sales.

This project marked an exciting new chapter for Sloane — bringing their heritage, craftsmanship, and story to life online. Now, with a beautifully crafted Shopify store, a growing social presence, and future integrations already in motion, Sloane Footwear is stepping confidently into the digital space — one step, and one shoe, at a time.