Benefits of Having a Blog on Your Business Website

Posted on 2/4/2012 by VUDU
Adding a blog to your website design is a powerful tool for boosting Search Engine Optimization (SEO).

A blog is a great way to stay in constant touch with your audience; and gives them a reason to come back to your site to read the frequently changing content of a blog. Companies that blog regularly have far better marketing results, more visitors, more inbound links and more indexed pages.

Use the services of an experienced SEO company in Belfast, Northern Ireland to blog your way to success and sales.

A blog can really enhance your web design and boost your online marketing campaign in Northern Ireland.

Some ways in which a blog can benefit your business website in Ireland:

  • Increases traffic on your website due to links to articles and web-pages
  • A well-designed blog facilitates SEO best practices
  • Enhances your credibility as an expert in your field
  • The navigation bar on your blog means that your blog readers are only a click away from the rest of your site
  • It keeps you on top of the latest news/technology/information in your industry and lets people know it
  • Provides your readers with regular insights and information related to your business ensuring that your company comes to their mind first when they need something industry-specific
  • A blog that is directly connected to your website includes having a dynamic, shareable channel for announcing events, updates and offers to your already established client base
  • Post a new blog article on your great new product and you can link it to the conversion page on your website. Result: more conversions and sales
  • A blog informs and invites comments, so it helps you to connect and communicate better with your customers

An active blog on your website implies that your website is being constantly updated. Search engines love regularly updated content! You can help improve your rankings even further by adding a dynamic blog feed to your website’s home page, with excerpts from your most recent posts.

Ensure your blog improves your website content and drives quality traffic to your website. Contact us today to benefit from our expertise and world-class web design solutions in Ireland.

Post categories
Web Design
Who we work with
Start a project
Ready when you are

Let’s get to work