Did you know there are around 400 million active websites accessible right now?
That's a whole lot of choice! It's no wonder that pretty much every website out there has a competitor to deal with, and usually more than one. So, how do you get ahead of the game?
One of the key parts of outranking your rivals is a sleek, professional website that's designed to drive an audience and convert them into paying customers. That's where web design and development services come in.
Find out some of the main services offered by a web designer and developer company here.
1. A Wireframe of Your Website
After having a chat with you to work out what you're looking for and who your brand is, your web design team will start by creating a wireframe. This is like a blueprint of your site, detailing the layout but without any of the visuals. Yours might include the section for your header, a layout for your navigation bar, and where content and images will be placed on your homepage.
It's a fairly simple plan, but it helps you and your designers to get an idea of what you want. You'll have all the necessary features set out, and now it's time to bring them to life!
2. Create the Front End and Back End
If you're wondering how web design and development services UK create your website, you need to know about the front end and the back end.
The front end is the visual interface and the part of the website your users will see. What you're looking at right now is the front end! The back end is the coding and connections that create that allow the front end to appear as it does.
Your web development team will be in charge of both of these. They'll lay the foundations on the back end for a functioning, secure website that works as it should. They'll also design the front end, creating the beautiful site that your users will explore.
3. Typography and Graphics
One of the main aspects of our web development services at Vudu is typography and graphics. This is the art that's going to breathe life into your site, adding character, colour, and showing your brand off to the world. From creating entirely new fonts for your content to choosing the right icons to appear on your navigation bar, we pay close attention to every graphic detail to ensure it's just right, and just you.
These custom web development services are what set apart professional design from novice design. You'll have a website that's unique, with graphics to fit your mould. No compromise!
4. Copywriting Services
Moving away from design, there are plenty of other practical web app development services that happen once your visual website has been created. For example, we need to fill all of those spaces for content with words! This is known as copywriting.
Copywriting is more than simply writing something to fill the space. It's all about creating copy that your users engage with, telling them more about your brand in a style that suits both you and them, whilst driving them to convert. It's an artful skill and one that can be the difference between a sale and a user who never comes back.
5. Search Engine Optimisation
Search engine optimisation (or SEO as it's commonly known) is another post-design aspect of web application development services. SEO is all about organically boosting your visibility online. As we mentioned earlier, there are millions and millions of websites, and you need your audience to be able to find yours amongst them.
By implementing SEO, you boost your chances of appearing in the top few results for certain search terms. For example, if we've optimised your site for the keyword vegan candles, then when someone searches for vegan candles, the search engine will match you together.
SEO is a complex and long-winded technique, but it's well worth it. By creating your website so that search engines will look at it favourably, there's a much higher chance of you seeing a lot of traffic. Pair SEO with great copywriting and sleek design, and you're on for a winner!
6. Integrations With Third Parties
A lot of websites will incorporate third-party features into their website. For example, if you're selling products you might have PayPal and Google Pay integrated into your checkout. By using these, you make your site more secure, easier to use, and build trust with your customers.
Part of our web development services is to find out which third-party features will best suit your website and integrate them properly for you. We'll get the systems up and running so that you don't have to worry about a thing.
7. Testing, Testing, Testing
Once your website is completed, our job still isn't done! We now need to check that the choices we've made work and resonate with your audience, helping you increase sales. This means we need to test your site.
Testing should never really stop with a website. It can always be tweaked and improved, constantly pushing your engagement and sales up.
Hire Vudu for Web Design and Development Services
If you're looking for professional web design and development services, our team at Vudu can help. We're experienced digital marketers with a wealth of work to show what we can do!
To find out more and see if we're a good match, get in touch with our team today, and let's start chatting.