Use online videos to showcase your products and services to Internet users
Video marketing offers great benefits for companies, businesses and organisations who wish to provide updated information or establish professional contact with potential clients. This is all the more critical now that so many users browse the Internet on their smart-phones and tablets, which offer a rich video experience. Web design services as well as SEO services are not complete without this value-added component of video marketing.
Professionally Produced, High-Impact Promo Videos Can Boost Your Online Video Marketing
Online video marketing is getting more and more competitive in terms of quality productions that have effective messages and professional graphics.
Here are some tips to enhance your video marketing campaign:
• While uploading videos to YouTube or other social networking sites such as Facebook is important, incorporate them into your company’s website to make the pages attractive and useful too.
• Optimise your website so that the videos you create are suitable for web use, load quickly, and are short and interesting to ensure that they attract visitors.
• Most companies are now using Flash technology to present their videos on their web page. However, another method is to upload videos to YouTube and then embed them into the company’s own web page.
• Integrate with e-commerce. Websites which have booking engines (for example, hotels) or shopping baskets (such as online retailers) can benefit greatly by having explanatory videos showing step by step how to make a purchase, make a reservation or send a query using the website.
Keep your visitors glued to their screen, the instant they arrive on your site, and increase your conversion rate, which of course means more sales!
Vudu offers expertise in online video marketing and search engine optimisation for businesses in Belfast, Northern Ireland. Our experts are well-versed with the latest techniques in video marketing and can bring these advantages to your business.
Contact us today for more information on how to use online video to improve traffic, conversions and sales on your site.