Importance of Establishing a Social Media Policy
Whether or not your company is active in the social space, your employees are likely interacting on the social portals – especially when they’re not on the job. Therefore, even if your company does not use social media as part of your marketing strategy, you must ensure you establish a corporate social media policy. Your employees need to be aware that any mention of your company (whether in professional or personal use of social media) must be done in a responsible manner. It is vital that your staff understands that all content associated with them must align with your company’s values and professional standards. Also, a social media policy will reiterate for employees that company loyalty extends to all forms of communication, both inside and outside the workplace, and that they are responsible for what they say publicly.