With consumers and investors getting more and more Internet savvy, it’s crucial to have a good online reputation. One way to do this is by being actively involved in the outcome of search engine results.
Managing your online reputation requires a whole new skill set, including monitoring the online conversations, engaging with customers and promoting yourself across multiple channels.
Pro-active online reputation management can build your brand image in Northern Ireland
Here are some useful tips:
- Google alert can help you to use a search term or a name, and variations of these to set up alerts that go directly to your inbox.
- Are people taking about you on Facebook? Did someone just post a review or comment about your business? Use Facebook to monitor what’s being said about your business.
- Use your blog to monitor customer reactions and feedback about your products and services. Publishing frequent, interesting and useful content on your blog can improve positive results and push negative results off the first page.
- Encourage customers to write reviews about your business. Create a big “Write a Review” button on multiple pages of your website. Link this to a testimonials page that contains links to your Google Places, Yahoo Local, Yelp, InsiderPages or other online review sites. Post client testimonials on your website, blog, forum, and Twitter and Facebook pages.
Increase your positive web presence and build a better, stronger reputation online. Consult the leading SEO company in Northern Ireland today.
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