“Adding quality, original content regularly is a must if you wish to keep your target audience engaged, and the search engines regard QDF as a weighty factor in their algorithms,” says Peter Wilson, of Belfast-based WSI Digital Web, “So, writing new content and freshening up your site is a double win – both for your website visitors and for your SEO.”
- Use a dynamic content platform such as a blog to easily add new content and make sure you are marketing all your content across multiple platforms for best SEO results.
- Check your old content regularly. Do not remove a page entirely as you may lose some long tail traffic. Instead add a link to newer content or redirect with a 301 or 302.
- Also, run checks on the keywords you have optimised for. If a site with older content is showing above you, it is time for a little SEO work on that page to bring it up to date.
Creating quality, keyword rich content is an important SEO task with multiple benefits – update your website today!