Strategies to Boost Your Online Marketing in Belfast

Posted on 13/2/2012 by VUDU

Consult the Leader among SEO Companies in Belfast

Learn to read the emerging online marketing trends and strategies that will matter the most this year. Use them wisely and selectively to improve your business and expand your marketing reach.

Not sure where to start? Consult Vudu Digital, the leading SEO company in Belfast, Northern Ireland. Here are some useful tips:

  • Go mobile. Integrate mobile marketing into your overall marketing plans. But recognise that mobile isn’t limited to smart-phones! It means tablets, e-readers, and other forms of gaming, commuting and out-of-home devices like games, GPS, and in-store signage.
  • Tie social media directly to business goals. While Facebook and YouTube remained the top two social media networks, other social media networks emerged and evolved. Integrate social media into your overall marketing plan. Companies that develop personal marketing tools and relationships will win the best customers over the long term.
  • Content still remains king. Content marketing is an essential part of an overall online marketing strategy. Without content there is nothing to optimise for SEO purposes, no way to maximise PPC (pay-per-click) ads and nothing to share in social media. Every business, both B2B and B2C needs to continue to focus on quality content.
  • Content is king, but graphics are the king’s cloak. Infographics are amazing link bait. With so much content to digest, people are looking for an even faster way to scan for value. Delivering a compelling image is a great new way to pull them in. Invest in a better camera, hire a graphic designer and explore these new spaces.

Look out for more online trends in Vudu's forthcoming blog posts.

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