The Importance of Mobile Web Design for Businesses

Posted on 31/10/2013 by VUDU
According to Ofcom, Northern Ireland has the highest tablet ownership in the UK at 29% (almost one in three homes), 8 in 10 households have access to the Internet, and over 50% use their mobile phone for online access.

Imagine your business website being inaccessible to all of those people? Many companies have failed to appreciate the fast, and seemingly unstoppable, growth of mobile devices and hence not built mobile-friendly websites to access this burgeoning and enthusiastic audience. Mobile web design in Belfast is definitely the needed.

Nearly half of all searches made online are now made on a mobile device, and almost half of those are for local information and local businesses – questions such as: where can I eat nearby, where is the nearest petrol station, what pubs are near me, where can I buy xyz, etc?

Whilst it is important to ensure that your website is optimised so that the search engines include you in a listing for such searches, it is also important that your website works for that searcher to explore after having found you. It may be to find a menu, opening times, specials and discounts, a location map or your address, to leave or read reviews, or to follow you on social media.

You need to ensure that you have a responsive website that makes any and all of these tasks simple for the user on a mobile phone. Talk to us at WSI Digital Web about responsive web design and a mobile site for your Belfast business.

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