How Live Chat Can Improve Your Website Conversations

Posted on 5/11/2015 by VUDU
According to a popular e-commerce website, one of the problems most oft reported by online shoppers is a feeling of disconnectedness stemming from an inability to ask questions about a potential purchase in real time and with precision.

Therefore, if you own a small business website, you may want to seriously consider adding a “live chat” option—an option that can measurably improve the quality of conversations between you and your customer base. We can assist you in choosing the best type of Live Chat system based on the type and size of your company.

In today’s competitive business world, in which each and every mouse click represents a potential sale, many businesses have opted to add live chat support as a way to keep users from clicking away and for staying connected with both new and existing customers. These companies have almost unanimously realised the unique ability live chat possesses; an ability to provide quick and convenient answers for customers, while simultaneously adding significant benefits for staff and to the all-important bottom line.

While live chat certainly adds an air of professionalism to your small business website, its real benefit is expediency. In a recent poll, a good portion (44 percent) of online consumers said they “prefer to have (rapid) help from a live person while they are shopping online,” adding that having questions answered by a live person prior to making an online purchase is “one of the most important features a website can offer.”

People shop online for the convenience it offers, and an online live chat system provides them with immediate access to help, thus augmenting that level of convenience. A study completed by the ATG Global Consumer Trend found that 90% of customers consider live chat helpful, and an survey found that 63% were more likely to return to a website that offers live chat. WSI have long realized the benefits of a live chat system and can recommend the best type of chat tool to ensure your business maximizes its percentage of repeat customers.

To discover some of the other ways that live chat can improve your website, contact us today at WSI Digital Web. For years we have been assisting small businesses by offering the best tools.

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