Today, around 99.99% of people will more than likely be using a search engine such as Google when searching through the Internet. User’s of the Internet now use Search Engines to browse for cheaper alternatives for any website, even if they know your website URL. Most people will rarely browse past the second page of a Search Engine results. So it is vitally important for a company to use SEO. This is where WSI Digital Web Belfast can help you.
There are 7 different ways in which WSI Digital Web Belfast can help increase your websites SEO. These are:
1. Keywords
The best way to optimize your website’s Keywords is to select 1 or 2 phrases that you want your website to rank highly in e.g. Sandwiches Belfast. You should also localize these keywords. The best way to select your keywords is to think what a customer would type in order to search for your website. It is also a good idea to use your keywords in Page titles, headers and in URL’s.
2.Metadata
Metadata is a hidden code that is used in the head section of your webpage. This code is not seen by any visitors who view the page. However, there are search engines such as Google and Yahoo that use metadata to what your website represents.
There is also Meta Description and Meta Keywords. The Meta Description is a small sentence often used by search engines to describe a webpage. This description will be shown in the search engine results.
The best way to do this is to use reliable content, and not just repeat the websites keywords, as Google will recognize this and could penalize your company!
3. Content
Content is vital to having a good SEO. If visitors find the information on your website interesting and informative then your website will inevitably move up the search engine ranks. The better the content on the website, the more and more people will come back to the site. This will lead to your website being passed from friend to friend on social network sites.
Even if a website looks attractive and eye-catching, it will be no use without informative content. Take your time to make sure the content is what the user will expect to read. It many be time consuming, but it will pay you back a lot in the long run.
4. Image names and Alt Tags
An Alt Tag is a part of HTML text which will appear when a user scrolls over an image on a website. These are useful as they will always appear even if the image hasn’t loaded yet. These can be great for SEO purposes. Though, most companies make the easy mistake and lose out on SEO due to poorly named images. A lot of companies would simply add a one word alt tag to an image such as “car.jpg” or “house.jpg”. These wouldn’t rank highly at all. To rank higher in SEO, it is better to add a more detailed alt tags to images such as “car_manufacturer_belfast,jpg”. The most important tag for SEO purposes would be the company logo.
5. Submit to Search Engines
Search engines generally take a few weeks or months before picking up data on a new website. This is why it would be a good technique to manually submit your company website.
6. Social Media
Social Media really has taken over the world of computing. A good way to rank in SEO is to join as many social media websites, forums, blogs and communities as possible. The more you put your information out there, the more people will take notice.
Using Social Media sites such as Facebook is key as users can pass information onto one another themselves, spreading the word of your company quickly and easily. The more your work is passed around, the more people are likely to view your website. Google will pick up on this and lead to higher rankings.
7. Back Linking
Back Listing is a very important factor in terms of Search Engine Ranking. The more hyperlinks that lead to your website the more important Google will think your website is. Therefore ranking it higher.
A good way to use Back Listing is to exchange services or ask other website owners to exchange website links with you so that people on their website have the option to click onto yours. This is a good way to get your company name out there. Though, if you want good quality high rankings your company will either have to pay for SEO or provide great quality content that other people will look to spread around the internet.
For more information visit our Web Design page, or contact WSI Digital Web at (028) 90 480 257