1. Why is SEO Important?
Companies need to attract more organic traffic to their websites. When properly optimised, a website will rank higher in Google’s search results, thus gaining more exposure and appearing more authoritative. This leads to your website receiving more visitors who are genuinely interested in your products/services.
2. What is a SERP?
A SERP is a search engine results page. It’s what you see after you enter a search term. Your website will hold a certain position on the list for your keywords, depending on how well optimised it is.
3. What is On-Page SEO?
This refers to all the optimisations made within your website, such as the HTML code, content, and media.
4. What is Off-Page SEO?
This relates to the external factors that influence your ranking, such as promotional activities, link building, and social media marketing.
5. What is a Keyword?
A keyword refers to the word a user types into search in order to find what they’re looking for. Ideally, you want to rank highest for the keywords relevant to your website.
6. What is a Long-Tail Keyword?
Long-tail keywords are phrases that contain four or more words.
7. How Does SEO Compare to PPC?
PPC (pay per click) is recommended in addition to SEO on a case-per-case basis. It’s another way to enhance relevant traffic. As for whether you need it, this largely depends on the keywords you want to rank for and your industry.
8. What is Google Analytics?
Google Analytics is an important component of SEO, as it helps you monitor and understand the traffic visiting your website.
9. Do I Need to Continue Using SEO After Achieving a Good Ranking?
Search engines are constantly evolving, which means your rankings can change on a daily basis. You also have to deal with competing websites who are also improving their SEO strategies. Therefore, you need to continuously stay on top of current trends and perform frequent maintenance.
10. Which Search Engine Should I Focus on?
With 67% of search traffic coming via Google, it would be wise to focus there first. But don’t forget Yahoo and Bing, who take 17% and 12% of search traffic respectively.
11. How Often are Search Engine Algorithms Updated?
While nobody knows the answer for sure, Google is said to make around 500 minor updates annually and a handful of major algorithmic updates.
12. What are Meta Descriptions?
A meta description is a paragraph of 150 characters or less that appears below your heading and URL on a results page. Its purpose is to accurately describe the content on your web page.
13. What are Backlinks?
Also known as incoming links, backlinks are links that take users to other websites.
14. What are Internal Links?
Internal links provide navigation to pages on the same domain.
15. Why are Links Important?
Links help search engines understand your website and its relation to those you link to externally. They are a key component of good SEO.